Introducing Ella from Fundrella
your new digital sales support who can do what no human can
your new digital sales support who can do what no human can
Ella screens vast data, helping asset management sales teams to stay informed and spot opportunities and red flags. She serves these insights as proactive Pings, replacing manual mapping and screening.
Ella screens your guided offerings, unit link platforms, Fund-of-fund holdings and portfolios. She then compares your selected funds with other equivalent funds.
Ella spots opportunities by benchmarking your current funds with other equivalent funds against your ESG preferences (x-axes) and financial performance (y-axes).
Ella pings you with an opportunity when she has identified another fund which is more aligned with your ESG preferences and also outperforms your current fund.
